Co-Founder and Chief Executive Officer
Alexandra is co-founder and CEO of Rebel Health and ARCHANGELS. She also serves as Wellness Expert for Prudential, and co-founded Eliza Corporation (acquired by HMS Holdings Corp: HMSY), Engage with Grace, and three other companies (all boot-strapped). A serial entrepreneur, she also works part time as a cashier at Walmart. She believes retail is the front line of health, that caregivers are our country’s unsung heroes, and that we need to expand the definition of health to include life.
Alexandra takes an active role with the non-profits she feels are doing their best to change the world, including two she co-founded. She sits on the Harvard Executive Sleep Council, the Leadership Council for the Rosalynn Carter Institute for Caregiving, the Entrepreneurs Council for The United States of Care, is Vice Chair of the Board of Trustees for Beth Israel Deaconess Medical Center (a Harvard Teaching Hospital), and serves on the Board of Advisors for MassChallenge HealthTech. She is a Governor appointed member of the Executive Committee for the Board of Directors for the Massachusetts Technology Collaborative, a member of the Board of Directors of the Coalition to Transform Advanced Care (C-TAC), and part of the Health Executive Leadership Network. Alex was named 2019 Top Women in Healthcare’s Entrepreneur of the Year by PR News, one of Disruptive Women in Health Care’s Women to Watch in 2014, and one of Boston Globe’s 2013 Top 100 Women Leaders. She appears on Boston Business Journal’s “40 Under 40” and Healthspottr Future Health 100 lists, as well as an inventor on multiple patents.
Alex’s background in the healthcare industry made her the ideal candidate to join Prudential Financial in exploring the unique and modern challenges (and opportunities) facing Americans today in a new film series called “The State of US.” She has few hobbies outside of her passion for revolutionizing health care, and her love of family and adventure.